An average SMB spends €3,000–€15,000 per month on online advertising. What rarely gets discussed: how much of that bleeds on ad sets that have been under benchmark for days, exhausted retargeting pools, or creatives past their expiry date?
What an Ads Agent actually does
The Ads Agent is connected to your ad accounts on Meta, Google, TikTok and optionally Pinterest or LinkedIn. Every 15 minutes it pulls current performance: CTR, CPC, CPM, conversions, ROAS. It compares those with the benchmarks you agreed during onboarding — and with your historical data.
The typical workflow
- 1Agent detects: ad set #A14 has been under benchmark for 3 days (CTR 0.62% vs 1.0% target)
- 2Agent analyses: no seasonal pattern, creative is 18 days old, retargeting pool 62% spent
- 3Agent proposes: pause, shift €120/day to #A22 (top performer), generate fresh creative
- 4Owner gets Telegram ping: "Approve?" — with reasoning and alternatives
- 5On approval: agent executes in Meta, logs to audit trail, monitors the effect
Why this beats an agency
A good agency looks at your ads once a week. That is fine for stable campaigns but too slow for CTR drops, creative fatigue or bid volatility. An AI agent looks every 15 minutes and doesn’t take weekends.
Ready to put this to work for your business?
Book a 30-minute demo. No sales pitch — a live agent in action and concrete pricing.
